Non-Paid Search: 

The rationale behind SEO is to improve your site's rankings in the search engine results without having to pay for each click.  With expansive visibility in search, you create ample opportunities to differentiate your business from the competition, generate more sales leads, and form new business relationships. 

 Paid Search: 

You need to attract traffic to your site immediately to create more business and you want a high degree of control in managing your campaign - these are some key advantages of Paid Search.  Note that your positioning in Paid Search depends on factors such as what you bid per click, your ad's quality score, the advertising competition for a given keyword, etc.  However, Paid Search can get rather expensive if you don't know exactly what you're doing.

Save money and make more money: 

The great news is that you now have a cost-effective way to get your site optimized but you, or someone within your organization, has to be ready and willing to learn and work on it consistently. 

EndoSEO.com SEO Central takes you from the basics of how a search engine works to the finer points of sorting through your site's traffic stats.  We show you how to improve your ad copy in Paid Search and boost your rankings in Non-Paid Search for major search engines like Google, Yahoo!, Ask, and Live.

Part 1:  Achieving Clarity

• Step 1 - Intro to SEO
  
• Step 2 - The Hats of SEO
  
• Step 3 - Business Model Keys
  
• Step 4 - Business Model Eval
  
• Step 5 - Goal Setting
  
• Step 6 - Your SEO & SEM Experience

Get your bearings in the SEO world, explore the strengths and weaknesses of your business model, set measurable short and long term business goals, describe your past internet marketing experiences, and put this all together to come up with your formula for online success.

Part 2:  Dominate with Keywords

• Step 1 - Search Engine Rankings
  
• Step 2 - Importance of Keywords
  
• Step 3 - Scan the Competition
  
• Step 4 - Keyword Research
  
• Step 5 - Your Keyword Portfolio

Accrue basic knowledge of how search engines work, select your keyword research tools, determine the specific terms (keywords) that people commonly use when they search for your site, see what your competitors are doing in terms of SEO, and assemble your portfolio of target keywords.

Part 3:  Understanding Your Site

• Step 1 – Static or Dynamic?
  
• Step 2 – Landing Pages & Conversions
  
• Step 3 – Website Mapping

Discern the strong suits and limitations of your site, assess where your site currently stands, set concrete site goals, define what conversions are for your business, conceive of ideas for your web pages, and gear up to implement the plan of attack with your new understanding, direction, and knowledge.

Part 4:  Front-end SEO

• Step 1 – Content Strategies
  
• Step 2 – Compact to Impact Titles
  
• Step 3 – Develop Your Content
  
• Step 4 – Create Valued Links
  
• Step 5 – Avoid Duplicate Content

Tapping into the keyword portfolio you've compiled, judiciously incorporate these keywords in the appropriate places throughout your site, weave a beautiful pattern of relevant content for your users, speak directly to your target audience through your writing, and amplify your brand awareness.

Part 5:  Back-end SEO

• Step 1 - Optimize Your Meta Tags
  
• Step 2 - Create a Sitemap
  
• Step 3 - Other Back-end Tasks

Do behind-the-scenes SEO work that'll surely improve your search engine rankings, follow clearly spelled out and straightforward methods, don't be afraid to contact our SEO support team if you're not the most tech savvy person, and forge ahead in this new territory with confidence and security in knowing that Endo SEO is here to help along the way.

Part 6:  Gaining Site Visibility

• Step 1 - Submit to Search Engines
• Step 2 - Submit to Quality Directories
• Step 3 - Local Search Exposure
• Step 4 - Paid Search vs. SEO
• Step 5 - Paid Search Strategies
• Step 6 - AdWords Setup
• Step 7 - Negative Matching
• Step 8 - Managing AdWords

With the overriding purpose of making your site easily found in search engine results, follow the simple steps we've laid out for you to submit your site to all major search engines, submit to quality directories that will actually have a palpable impact on your site visibility, learn how write extremely effective ads for your paid search campaigns, and commit to the Endo SEO methodology for the betterment of your site.

Part 7:  Traffic & Conversion Tracking

• Step 1 - Intro to Web Analytics
  
• Step 2 - Quick Marketing Metrics
  
• Step 3 - Conversion Tracking

Learn the fundamentals of Google Analytics, know which terms and metrics to pay attention to when assessing your site's incoming and outgoing traffic, see the progress you've made in increasing your conversion rate, and use these data to pinpoint the areas of your site where it's critical to make changes to improve your ROI.

Part 8:  Generate a Buzz

• Step 1 - Ethical Link Building
  
• Step 2 - Social Web in a Nutshell
• Step 3 - Getting into the Social Mix

Jump on the Social Web bandwagon and learn how to participate in social media outlets, make your site buzzworthy, get high quality one-way links to your site, and watch your site's overall visibility and profitability greatly improve.

Part 9:  Campaign Performance

• Step 1 - Campaign Rundown
  
• Step 2 - Diagnosing Rank Issues
  
• Step 3 - Your Marketing Snapshot

Evaluate the progress of your ongoing SEO and Paid Search campaigns, read tips about how to diagnose ranking issues, continue to build upon a growing list of quality sites that link to you, see if and how your competitors are adjusting their online marketing strategies, and use this collective info about your campaign performance, whether it be positive or negative, to motivate you even further and drive your site forward no matter the circumstances.

Part 10:  Fine-tuning Your Model

• Step 1 - Testing & Measuring
  
• Step 2 - Site Tuning
  
• Step 3 - Know Your System

Expand your SEO campaign, make adjustments where you need to, extend your brand to new and exciting areas, seek greater understanding, AND take this skill set you've cultivated throughout these 10 Parts of EndoSEO.com SEO Central, along with your well-rounded marketing knowledge base, and do good things for your customers and everyone else who has and continues to help you with your business.

SEO is an online marketing technique which serves to drive qualified visitors to your website from the ‘organic’ search engine results. 

 Higher rankings mean that your site can be found easier

 It'll bring you lots of leads from Google, Yahoo!, & MSN

 SEO = FREE traffic...nope, you don't have to pay for each click!

Below, we illustrate the difference between SEO (Non-Paid Search) and Pay-Per-Click Advertising (Paid Search):

 Part 1:  Achieving Clarity

 Step 1 - Intro to SEO

 Step 2 - The Hats of SEO

 Step 3 - Business Model Keys

 Step 4 - Business Model Eval

 Step 5 - Goal Setting

 Step 6 - Your SEO & SEM Experience  

 Part 2:  Dominate with Keywords

 Step 1 - Search Engine Rankings

 Step 2 - Importance of Keywords

 Step 3 - Scan the Competition

 Step 4 - Keyword Research

 Step 5 - Your Keyword Portfolio  

Part 3:  Understanding Your Site

 Step 1 – Static or Dynamic?

 Step 2 – Landing Pages & Conversions

 Step 3 – Website Mapping  

Part 4:  Front-end SEO

 Step 1 – Content Strategies

 Step 2 – Compact to Impact Titles

 Step 3 – Develop Your Content

 Step 4 – Create Valued Links

 Step 5 – Avoid Duplicate Content 

Part 5:  Back-end SEO

 Step 1 - Optimize Your Meta Tags

 Step 2 - Create a Sitemap

 Step 3 - Other Back-end Tasks  

Part 6:  Gaining Site Visibility

 Step 1 - Submit to Search Engines

 Step 2 - Submit to Quality Directories

 Step 3 - Local Search Exposure

 Step 4 - Paid Search vs. SEO

 Step 5 - Paid Search Strategies

 Step 6 - AdWords Setup

 Step 7 - Negative Matching

 Step 8 - Managing AdWords 

Part 7:  Traffic & Conversion Tracking

 Step 1 - Intro to Web Analytics

 Step 2 - Quick Marketing Metrics

 Step 3 - Conversion Tracking  

Part 8:  Generate a Buzz

 Step 1 - Ethical Link Building

 Step 2 - Proactive Techniques

 Step 3 - Social Web in a Nutshell

 Step 4 - Getting into the Social Mix 

Part 9:  Campaign Performance

 Step 1 - Campaign Rundown

 Step 2 - Robots & Ranking Issues

 Step 3 - Your SEO Snapshot 

Part 10:  Fine-tuning Your Model

 Step 1 - The Conversion Snowball

 Step 2 - Google Website Optimizer

 Step 3 - Testing, Measuring, & Tuning  

We offer two types of subscriptions for our EndoSEO.com SEO Training Program:

#1.  CORE - online access to training materials 

#2.  EDGE - online access to training materials PLUS "hand-holding" tech support

Must get leads & increase sales right away!     It's crunch time and your business needs results...and FAST!  Then, it's best for you to start with an Endo SEO Online Marketing package - we do the work for you. Here's how it works:    Select either an Express, Advantage, or Elite package    Get an SEO Jumpstart - we set up your entire online marketing campaign & launch it    Includes a 1-on-1 consult with an Endo SEO expert to discuss strategy and plans    Receive a $500 Lead Boost!    AND Save at least 20% when you talk with Matt about our current specials   Call 1.888.ENDO.FIRM (x 144) or...     ...send a quick message to matthew@endoseo.com, and 1.  Get the pdf of Endo SEO Online Marketing packages 2.  Receive personalized attention to help you decide 3.  And claim your special pricing today!